Beyond the obvious


Pressure gauge


Is your core business under the pressure of an increasingly commoditized market, with its consequent margin erosion?


Are your core products likely to be outclassed by a new category of products from a different industry best suited to consumers needs?


Are you feeling the need to introduce new initiatives in order to bring out sustainable long-term growth?




If your business is under the risk of commoditization or losing its relevance for consumers, this is probably the right moment to invest time and resources in a deep innovation event. 


Cork wine stoppers account for around 66% of total production of cork. Since the mid-90s, a number of wine brands have begun using alternative wine closures such as synthetic plastic stoppers, screw caps, etc …


…How did the cork industry face this growing threat?


Cork Oak at sunset


Come to Portugal, the nr. 1 worldwide cork producer and find it out.


See for yourself how cork can go from a basic stopper to state-of-the-art and amazing applications, ranging from clothes and cinema special effects to shoes or aeronautics…

Come and learn the story…


Stories to Engage Your Team

Through Unforgettable Experiences

in Portugal


If you want to know more about this Story

Please contact us